Tuesday, November 22, 2011

What A Load Of...

I've been running through this commercial in my head over and over, and I just can't find any logical explanation as to why this commercial ever made it on the air...


Let's just take a minute and process what it took in order for this commercial to get shown on national television (many many times):

1. Someone, at a meeting about how to advertise these new diapers, had to verbally suggest, "What about an 'American Idol' type feel where babies poop in their diapers and the judges score how big the diaper gets... and it will all be to the music of "woop, there it is", but we'll change the lyrics to "Poop, there it is."

2. Whoever was in charge, then, in a moment of pure dilusion, had to think, "What a great idea."

3. Then, the idea had to be explained to a great number of advertisers and cartoon artists (I'm sure many many times in order for each of them to have a lapse in judgement and somehow be convinced that this idea was actually brilliant), who then began creating the footage for this commercial.

4. After the commercial was finished a final Approval Team had to watch the commercial and again think to themselves, "My gosh, we are actually going to show this on television... HOW FANTASTIC!"

I mean seriously!?!? Not one person on this advertising team thought to themselves "Ok, this has been a good laugh, but I should really speak up and put some real ideas on the table for this commercial."

It makes me wonder how many terrible ideas I have just gone along with because I was too afraid to speak up...

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